Become a Hungry for Happiness Certified Coach

Next program kicks off January 2020!

Apply Now!

Become a Hungry for Happiness Certified Coach


The Hungry for Happiness Certification Program is for women who want to dedicate their lives to supporting those who struggle with disordered eating and body image issues.

This 10-month intensive program will train you in the Phoenix Formula, the Hungry for Happiness signature process which supports people in breaking free from the fight they have with food and their bodies.

This program includes eight months of teacher training, with two months of business building. Once you have completed the program, you will be able to start and run your own focused coaching practice.

Once you apply, you will be taken to a booking link to schedule a call in with the Hungry for Happiness team. Together on the phone, you two will decide if this program is the right fit to move forward.


• You have the fire inside you to do more, create more, and help people around the world

• You love being part of a team of like-minded, open-hearted women

• You’ve done your own work on healing your relationship to food and your body and want to help women do the same

• You’re someone who people turn to in emotionally hard times and identify as an empathetic person

• You lean more toward an entrepreneurial or freelance lifestyle and want to create financial abundance and time freedom

• You lead with your heart. In spite of your existing accomplishments, you still crave something more satisfying to the soul

• You’ve been involved in the Hungry for Happiness community in some way and are drawn to the transformations and impact the company is making

• You are playful, wild, aren’t afraid to take chances, and, most importantly, ready to create and design your life on your own terms

This is the first time I've been apart of a support group of women who are focusing their attention on disordered eating. I so appreciate Sam’s straightforward approach, the nitty-grittyness of diving in head first. The woman are amazing, they are all leaders in their own way.

Carolyn Janke

I really enjoy the daily practices as they are livening up my regular routine. It's getting me to go deeper in my own discovery and look at things I hadn't paid attention to before. I really love the weekly sister coach chats and the lectures on Mondays! I really can't say I have one favourite part of the program as I love it all! I enjoy how it's spaced out too.

Richelle Ludwig

My favorite part of the program is diving into personal development. In particular I'm enjoying exploring more about my inner child. There is so much to sort through here - it has been confronting at times, but I know that I need to have more awareness around where she is holding me back from being my best self.

Britt Felix Lopes

I love the the weekly group call sessions (lectures) so much. Being able to connect with Sam, Jenn and the ladies on a weekly basis to discuss and hear about the concepts we are learning in real time is just huge and a major part of completely integrating everything we are exploring. I look forward to each lecture so much and it’s so empowering to get feedback in real time about this content.

Sara Kinnersly

I have learned and loved the ‘magic' that happens during the lectures on Mondays for all of us. It's coaching in the moment, truly integrating our learning with each other and Samantha’s ability to coach us in the moment. This opportunity has been a game changer for me and my life.

Cheryl Hawrychuk

What can I do once I graduate?

• Be recognized as a Certified Hungry for Happiness coach
Create your own coaching business in alignment with your desired lifestyle and unique purpose
• Incorporate the signature Phoenix Formula in your existing business or practice
• Facilitate Hungry for Happiness certified workshops and international retreats
• Apply for a Hungry for Happiness coaching position

Our mission is to help one million women end dieting by 2020.

We're doing it one woman at a time – are you with us?

Ready to join the team?

Create life on your own terms while impacting the world.